Introduction
Video game characters are fictional or player-controlled figures that appear in electronic games. They can serve as heroes, villains, companions, rivals, guides, enemies, or customizable avatars. Unlike characters in books or films, game characters are often designed around interaction: the player may directly control their movement, decisions, abilities, equipment, or development.
Characters such as Mario, Pac-Man, Link, Sonic the Hedgehog, Lara Croft, Pikachu, and Kratos have become recognizable far beyond the games in which they originated. The Strong National Museum of Play treats characters such as Link, Sonic, and Lara Croft as important icons in the history and culture of electronic games. (The Strong National Museum of Play)
A well-designed game character does more than look memorable. The character can communicate the game's rules, encourage emotional attachment, define a franchise, and provide the player with a way to experience the game's world.
Learning Objectives
After studying this guide, you should be able to:
Define important terms such as protagonist, antagonist, avatar, NPC, mascot, and playable character.
Explain how character design connects appearance, personality, story, and gameplay.
Identify several historically important video game characters.
Distinguish player-controlled characters from non-player characters.
Explain how characters can change across sequels and technological generations.
Recognize common character-related mistakes in gaming quizzes.
What is a Video Game Character?
A video game character is an entity within a game's fictional or simulated world that has an identifiable role.
Some characters are directly controlled by the player. Others are controlled by the game's software.
For example, Nintendo describes Mario as the main hero of the Mushroom Kingdom and identifies Bowser as his major rival. (Mario)
Video game characters can be humans, animals, robots, monsters, fantasy creatures, vehicles, or even highly abstract shapes.
What matters is that the game gives the entity an identifiable role, behavior, personality, or function.
Main Types of Video Game Characters
Character Type | Meaning | Example |
Protagonist | Central character through whom much of the story or action is experienced | Lara Croft |
Antagonist | Character or force that opposes the protagonist | Bowser |
Playable character | Character the player can directly control | Mario |
NPC | Non-player character controlled by game systems | Shopkeeper or quest giver |
Companion | Character who travels with or assists the player | Tails in many Sonic games |
Rival | Recurring competitor rather than necessarily an evil enemy | Racing or battle rival |
Avatar | Representation of the player in the game world | Custom-created RPG character |
Mascot character | Character strongly associated with a company or franchise identity | Sonic for Sega |
A character can belong to more than one category. A protagonist is often playable, for example, while a companion may become playable in another game.
Protagonists and Antagonists
The protagonist is the central character of a story or conflict.
In many games, the player controls the protagonist. Lara Croft, for example, is the adventurer at the center of the Tomb Raider series. The original Tomb Raider was released in 1996 and followed Lara as she searched for the Scion artifact. (Tomb Raider)
The antagonist opposes the protagonist's goals.
An antagonist does not necessarily need to be purely evil. The role is defined by conflict with the protagonist.
Mario and Bowser provide an easy example. Nintendo describes Bowser as the King of the Koopas and Mario's archrival. (Mario)
Playable Characters
A playable character is one whose actions can be controlled by the player.
Control might include:
Running and jumping
Fighting
Driving
Exploring
Choosing dialogue
Using objects
Solving puzzles
Developing skills
The abilities given to a playable character strongly influence how a game feels.
Mario's jumping ability, Sonic's speed, Lara Croft's exploration skills, and Kratos's combat abilities all connect character identity with gameplay.
Non-Player Characters
A non-player character (NPC) is controlled by the game rather than directly by the player.
NPCs can serve many purposes:
Explain objectives
Give quests
Sell equipment
Provide information
Assist the protagonist
Populate towns and worlds
Create opposition
An NPC in one game may become playable in another. Therefore, "NPC" describes a character's role in a particular game rather than a permanent property of the character.
Avatars and Custom Characters
An avatar represents the player inside a virtual environment.
Some games provide a fixed avatar with a defined appearance and personality. Others allow players to customize features such as:
Face
Hairstyle
Clothing
Name
Voice
Species
Skills
Equipment
Role-playing games frequently use customizable player characters because customization can increase the player's sense of agency and personal connection.
Mascot Characters
A mascot character becomes strongly associated with a game company, console, or franchise.
Two major examples are Mario and Sonic.
Mario began as the character later known as Mario in Nintendo's Donkey Kong in 1981, where he was originally called Jumpman. Nintendo credits Shigeru Miyamoto with creating the character. (Nintendo Co., Ltd.)
Sega developed Sonic partly as a recognizable character capable of competing with Nintendo's popular mascot. Sonic the Hedgehog was released in 1991, and the character became closely associated with Sega's identity during the console competition of that period. (The Strong National Museum of Play)
Important Video Game Characters
Pac-Man
Pac-Man appeared in 1980 in Namco's arcade game of the same name.
The Strong National Museum of Play describes Pac-Man as one of the earliest video game characters to become a major popular-culture icon. His simple circular design and recognizable eating mechanic helped give personality to an era in which many games featured more abstract objects. (The Strong National Museum of Play)
Pac-Man also demonstrated that a character could become valuable outside the original game through merchandise and other entertainment.
Mario
Mario is one of Nintendo's central characters and the main hero of the Mushroom Kingdom.
His visual design—red cap, moustache, blue overalls—and his jumping abilities have remained recognizable while changing significantly in graphical detail over time. Nintendo notes that Super Mario Bros. debuted on the Nintendo Entertainment System in 1985, after Mario's earlier appearance in Donkey Kong. (Nintendo Co., Ltd.)
Mario has also appeared outside traditional platform games in kart racing, sports, party games, and other genres. (Nintendo Co., Ltd.)
Link
Link is the recurring hero of The Legend of Zelda series.
A common quiz mistake is calling Link "Zelda." Zelda is generally the princess, while Link is the hero controlled by the player.
Nintendo describes Link as the main character in The Legend of Zelda games and associates him with repeated quests involving Princess Zelda, Hyrule, and enemies such as Ganon or Ganondorf. (Nintendo Co., Ltd.)
Different Zelda games do not always feature exactly the same incarnation of Link. The series contains stories from different eras of Hyrule. (Nintendo Co., Ltd.)
Sonic the Hedgehog
Sonic is Sega's fast-moving blue hedgehog hero.
SEGA character material emphasizes his speed and his conflict with Dr. Eggman. (SEGA亞洲官方網站| SEGA)
Speed is not merely part of Sonic's personality. It is central to the design of the games themselves. This illustrates an important character-design principle:
The strongest game characters often connect identity with gameplay mechanics.
Lara Croft
Lara Croft is the archaeologist and adventurer at the center of Tomb Raider.
She first appeared in the original Tomb Raider in 1996. Her character has changed considerably across later games, with updated visual design, animation, characterization, and storytelling. (Tomb Raider)
The Strong notes that Lara became an important example of a female protagonist leading a major action-adventure franchise. (The Strong National Museum of Play)
Pikachu
Pikachu is a Pokémon and one of the best-known characters associated with the Pokémon franchise.
The official Pokédex identifies Pikachu as an Electric-type Pokémon whose characteristic abilities involve electricity stored in its cheeks. (Pokémon)
Pikachu illustrates another important point: not all famous game characters are traditional human-like heroes. Creatures collected or commanded by the player can also become major characters.
Kratos
Kratos is the central protagonist of the God of War series.
The original series drew strongly from Greek mythology. Later games moved Kratos into a world based on Norse mythology and placed greater emphasis on his relationship with his son Atreus. PlayStation describes the 2018 game as a new stage in Kratos's story in which he becomes both warrior and father. (PlayStation)
Kratos demonstrates how an established character can evolve in personality and narrative role while remaining part of the same franchise.
How Video Game Characters Are Designed
Character design involves much more than drawing an attractive figure.
Developers must consider four connected elements:
Element | Key Question |
Visual design | Can players recognize the character quickly? |
Personality | How does the character behave? |
Narrative role | Why does the character matter to the story? |
Gameplay role | What can the character actually do? |
Silhouette and Visual Identity
A strong silhouette can make a character recognizable even without detailed textures.
Distinctive features can include:
Mario's cap and moustache
Sonic's spikes
Link's sword and shield
Pac-Man's circular form
Color is also important. Repeated color combinations help players quickly recognize characters during fast gameplay.
Character Abilities and Gameplay
Character abilities should normally fit the game's mechanics.
Consider these connections:
Character | Signature Trait | Gameplay Connection |
Mario | Jumping | Platform navigation |
Sonic | Speed | Fast movement through levels |
Pac-Man | Eating | Consuming pellets and power items |
Link | Equipment and exploration | Combat, puzzles, exploration |
Lara Croft | Athletic exploration | Climbing, jumping, puzzles |
Kratos | Warrior abilities | Action combat |
The character is therefore part of the game system, not merely decoration.
Character Development
Characters may change during a game or across an entire franchise.
Development can involve:
Learning new abilities
Gaining equipment
Changing relationships
Becoming stronger
Discovering information
Changing attitudes
Role-playing games often represent development numerically through levels, statistics, skill points, or equipment.
Story-focused games may emphasize psychological or emotional development instead.
Technology and Character Evolution
Advances in hardware have changed the way characters are presented.
Early Arcade Era
Characters often used simple geometric shapes or small collections of pixels.
Pac-Man's extremely simple design worked well within the limitations of 1980 arcade hardware. (The Strong National Museum of Play)
2D Sprite Era
Characters could gain more detailed animation and color while remaining based on two-dimensional sprites.
3D Era
Three-dimensional graphics made it possible to show characters from many camera angles and support more complex animation.
Tomb Raider became historically significant partly because Lara Croft operated within a large three-dimensional action-adventure environment. (The Strong National Museum of Play)
Modern Games
Today's characters may use:
Detailed 3D models
Facial animation
Motion capture
Voice acting
Physics simulation
Artificial-intelligence behavior
Procedural animation
Technology changes presentation, but recognizable personality and gameplay remain important.
Video Game Characters and Popular Culture
Successful characters often move beyond games into:
Television
Films
Comics
Toys
Clothing
Theme parks
Collectibles
Pac-Man became a major licensing and entertainment phenomenon during the 1980s. (The Strong National Museum of Play)
Mario has similarly expanded from games into merchandise, theme-park attractions, and films. (Nintendo Co., Ltd.)
This crossover demonstrates how video game characters can become broader cultural symbols.
Character Timeline
Year | Character / Event | Significance |
1980 | Pac-Man | Helped establish the recognizable video game character as a pop-culture figure. (The Strong National Museum of Play) |
1981 | Mario/Jumpman in Donkey Kong | Early appearance of Nintendo's future mascot. (Nintendo Co., Ltd.) |
1986 | The Legend of Zelda era begins | Established Link, Zelda, and Hyrule as a major adventure-game world. (Nintendo Co., Ltd.) |
1991 | Sonic the Hedgehog | Established Sega's high-speed mascot character. (The Strong National Museum of Play) |
1996 | Lara Croft in Tomb Raider | Became a major action-adventure protagonist. (Tomb Raider) |
2005 | God of War | Introduced Kratos as the series protagonist. (PlayStation) |
Common Mistakes
1. Calling Link "Zelda"
Link is generally the hero. Zelda is the princess whose name appears in the series title.
2. Assuming a Protagonist Must Be Good
"Protagonist" means the central character. It does not automatically mean morally good.
3. Treating Every NPC as an Enemy
NPC simply means a character not directly controlled by the player. NPCs may be friends, merchants, civilians, guides, or enemies.
4. Assuming Every Famous Character Is a Mascot
A popular protagonist is not automatically the corporate mascot of the company that publishes the game.
5. Assuming One Character Always Has the Same Role
Characters can change roles between games. A former enemy may become playable, and an NPC may become a protagonist.
Memory Tips
For character roles, remember P-A-N-A:
Protagonist — central character
Antagonist — opposition
NPC — computer-controlled character
Avatar — represents the player
For character design, remember:
Look → Personality → Story → Gameplay
A memorable game character usually combines all four.
Summary
Video game characters are one of the defining features of interactive entertainment. Some are controlled directly by players, while others act as allies, enemies, rivals, guides, or background inhabitants.
Characters can be classified as protagonists, antagonists, playable characters, NPCs, avatars, companions, and mascots. These categories can overlap.
Pac-Man helped show that a simple game character could become a popular-culture icon. Mario and Sonic became closely associated with Nintendo and Sega, while Link, Lara Croft, Pikachu, and Kratos demonstrate very different approaches to adventure, character identity, and gameplay.
The most effective characters connect appearance and personality with the actions the player performs. Advances in graphics, animation, sound, and hardware have made characters increasingly detailed, but strong visual identity and meaningful gameplay remain fundamental.
FAQ
1. What is a video game character?
A video game character is an identifiable entity within a game that performs a narrative or gameplay role.
2. What is a playable character?
A playable character can be directly controlled by the player.
3. What does NPC mean?
NPC means non-player character. The game rather than the player controls the character.
4. What is the difference between a protagonist and antagonist?
The protagonist is the central character, while the antagonist opposes the protagonist's goals.
5. Is Link the same character as Zelda?
No. Link is the recurring hero of The Legend of Zelda, while Zelda is a princess and another major character in the series. (Nintendo Co., Ltd.)
6. Who created Mario?
Nintendo credits game designer Shigeru Miyamoto with creating Mario, who originally appeared as Jumpman in Donkey Kong. (Nintendo Co., Ltd.)
7. When did Pac-Man first appear?
Pac-Man was released in 1980. (The Strong National Museum of Play)
8. When did Sonic the Hedgehog debut?
The original Sonic the Hedgehog was released in 1991. (The Strong National Museum of Play)
9. When did Lara Croft first appear?
Lara Croft debuted in Tomb Raider in 1996. (Tomb Raider)
10. Why are video game characters different from film characters?
Game characters exist within interactive systems. The player may control their movement, abilities, choices, equipment, and development, making gameplay part of how the character is experienced.
Key Takeaways
Video game characters can be protagonists, antagonists, NPCs, avatars, companions, or mascots.
Character design combines visual appearance, personality, narrative role, and gameplay mechanics.
Pac-Man, Mario, Link, Sonic, Lara Croft, Pikachu, and Kratos illustrate different stages and styles of game-character development.
A playable character's abilities often define how the game itself works.
Technology has made game characters more visually sophisticated, but recognizable design and meaningful interaction remain essential.
References
The Strong National Museum of Play — Video Game History Timeline. Historical timeline covering major games, characters, and developments in electronic gaming. (The Strong National Museum of Play)
The Strong: Video Game History TimelineThe Strong National Museum of Play — Pac-Man. Historical discussion of Pac-Man's 1980 introduction and cultural influence. (The Strong National Museum of Play)
The Strong: Pac-ManNintendo — Super Mario Characters and History. Official descriptions of Mario, Luigi, Bowser, and other Mushroom Kingdom characters. (Mario)
Nintendo: Super Mario charactersNintendo — The Legend of Zelda Characters. Official material on Link, Princess Zelda, Ganondorf, and the Zelda series. (Nintendo Co., Ltd.)
Nintendo: Zelda charactersSEGA — Sonic Superstars Characters. Official descriptions of Sonic, Tails, Amy, and other Sonic characters. (SEGA亞洲官方網站| SEGA)
SEGA: Sonic charactersTomb Raider — Lara Croft. Official franchise history and information covering Lara Croft and the Tomb Raider games. (Tomb Raider)
Tomb Raider: Lara CroftThe Pokémon Company — Pikachu Pokédex. Official character information for Pikachu. (Pokémon)
Pokémon: Pikachu PokédexPlayStation — God of War. Official information about Kratos, Atreus, and the development of the God of War story. (PlayStation)
PlayStation: God of War